What is Graphic Design?
Graphic design is art with a purpose. It
involves a creative and systematic plan to solve a problem or achieve certain
objectives, with the use of images, symbols or even words. Graphic design, also known as communication design, is the
art and practice of planning and projecting ideas and experiences with visual
and textual content. The form of the communication can be physical or virtual,
and may include images, words, or graphic forms. The experience can take place
in an instant or over a long period of time. The work can happen at any scale,
from the design of a single postage stamp to a national postal signage system,
or from a company’s digital avatar to the sprawling and interlinked digital and
physical content of an international newspaper.
It is visual communication and the aesthetic expression of concepts and ideas using
various graphic elements and tools. It can also be for any purpose, whether
commercial, educational, cultural, or political.
Elements of Graphic Design
Graphic design can use image-based designs
involving photos, illustrations, logos and symbols, type-based designs, or a
combination of both techniques. These designs can include various combinations
of the following elements. Creating
beautiful design is about more than inspiration or a great idea, it’s about
understanding the fundamentals of the subject. Although it’s possible to spend
years studying the nuances of design and the many varying takes on how to be
successful at it, there are a handful, or two, of basic elements that every
designer should know before beginning any project. Even amateurs in the field
who maintain personal blogs or only make a hobby of it can utilize these
following ten tips to create professional looking pieces, and anyone who
intends to earn money from the endeavor must know them. Rules were made to be
broken, of course, but you have to know what they are first.
Type: Type can
transform a message from mere text to a work of art. Different fonts, combined
with customized alignments, spacing, size, and colour, can add power to the
point you are communicating to the world.
Shapes: Shapes offer a variety of ways to fill spaces creatively, to
support text and other forms of content, and to balance a design. Shapes can be
created out of nothing, using white space to give a design structure and
clarity.
Colour: Colour, or the absence of colour, is an important element of any
design. With a solid understanding of colour theory, designers can amazingly
influence a design and a brand, seamlessly integrating colour boldly or with
brilliant subtlety.
Lines: Straight,
curved, wavy, thick, thin - when it comes to lines, the possibilities are
limitless. Lines allow designers to divide a space or separate content in a
layout. They can also be used to guide the eyes of the viewer, or make other
elements follow a strategic path for added findability, to get the viewer
easily from point A to point B.
Texture: Even
a smooth and glossy advertisement can seem tangible with texture. It gives a
sense of a tactile surface through its visual appearance and adds a sense of
depth, enhanced by selection of appropriate paper and material.
3D
Design
The difference between
2-D and 3-D design is that 2-D is flat and has only two dimensions, while a 3-D
design allows for depth and rotation. 3D product design is the creation
of a product in a virtual environment such the product has three dimensions
(height, width, depth). The result is a digital prototype of your product,
one you can explore in detail. Without digital prototyping, you’d
need to use more budget-vaporizing physical prototypes, watch time slip away,
and get to market later with a product that might not be optimized. In general, these terms define the difference between a
painting and a sculpture. Most of these shape designs are used in geometry 3D design makes your life as a
product designer easier and faster, giving you more time and energy to devote
to optimizing your product.
Designers usually take one of two
approaches to 3D design and solid modeling: direct or parametric
modeling. Direct modeling means you can push and pull directly on
geometry. Use it for speed and quick changes. Parametric modeling
means that the software maintains consistent relationships between components,
so a change to one component is a change to all.
